Hanfu

Let’s talk about Hanfu.

Over the last few years, Hanfu — the traditional Han Chinese clothing — has been elevated by Chinese youth from a niche hobby to a tool of cultural expression for an entire generation. Chinese influencers wearing Hanfu in western tourist destinations has also become super trendy. In fact, #Hanfu videos have been viewed over 91.4B times on Chinese TikTok.

Styles from the Tang, Song, and Ming Dynasties are most popular.

Youngsters often like to pair Hanfu pieces with modern components, such as sneakers or sunglasses.

In 2022, Hanfu had a consumer market of more than 500 million people, and clothing prices can range from $15 to over $2000.